Digital Marketing is a part of marketing that promotes a brand, service, or product on the internet.
Digital marketing differs from traditional marketing in that it involves the use of digital channels such as websites, social networks, and email to launch marketing campaigns.
Digital marketing allows brands and businesses to have an online presence where customers can buy, utilize, and get informed on products and services.
Times have changed, and consumers don't merely rely on traditional marketing methods anymore. In fact, constant internet usage among adults increased 5% in just the last three years, according to Pew Research.
Marketing is about connecting with your audience wherever it is they are already spending their time. Today that means you need to meet them and connect with them online.
Businesses that do not have a digital marketing strategy are finding themselves falling behind the competition. There are many parts to a digital marketing strategy to consider. We have narrowed it down to our most important three:
1. Website and SEO
Does the business already have a website? If yes, great the brand is already ahead of the game. If not, make sure to create one TODAY.
Having a website doesn't just give you an online platform where customers can learn about the business, it also gives it a reputation and credibility.
56% of consumers don't trust a business without a website, and over half of them say a proper website makes the company feel safe and trustworthy.
Web SEO is the process of optimizing your website to "rank" higher in search engine results pages (Google, Yahoo, Bing, etc.), thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
By having an SEO strategy, you can convince Google that the website or web page deserves one of the top spots.
2. Social Media Marketing
Do you use social media? Have you or anyone you know ever purchased a product due to social media?
Social media has become the new word of mouth. More and more people are turning to the online world to find out about products, brands, and businesses.
Social Media has become the fastest way to connect to customers by meeting them where they already are.
3. Email Marketing
Email marketing can be used to generate sales, enhance customer engagement, acquire customers, create brand awareness, and reward customer loyalty.
By having an email marketing strategy, you can communicate with your audience directly in their mailbox.
Email has the highest return on investment (ROI) of all digital marketing channels - $36 for every $1 spent with 99% of consumers checking their email every day.
Having a digital marketing strategy has become imperative for businesses of all sizes and industries. Not only will it increase revenue, but also build a brand/business' reputation.
Interested in learning more about digital marketing? Check out our online program HERE.