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Empowering Latinas in Tech: How a Latina's Online Academy is Changing Lives

Updated: Mar 12, 2023

Her online academy, Majesty Academy, has already graduated over 60 students, many of whom have landed digital marketing jobs with salaries over $60,000.

Los Angeles, CA - Alejandra Hurtado, a Colombian immigrant, is significantly impacting the tech industry by empowering Latinas with the skills they need to succeed as digital marketers.


For many Latinas, the tech industry can seem daunting and inaccessible. But Alejandra's mission is to break down those barriers and provide opportunities for Latinas to thrive. "I want to make sure that Latinas have a seat at the table in the tech industry," she says.


Despite being a significant consumer group in the US, there is a lack of representation of Latinos in marketing jobs. Latinos hold less than 6% of marketing jobs, and among them, Latinas are even fewer, making up less than 3%. This creates a problem because not enough Latino voices contribute their ideas and perspectives to the marketing industry.


Current Programs


Majesty Academy offers programs to support Latinas in the online business world. Their current offerings include two programs.


The Women in Marketing certification program lasts 12 weeks and meets for 90 minutes per week on Zoom. This program helps women transitioning into corporate settings gain the skills they need for success in tech with digital marketing.


The Chicas in Marketing Business Program is a 10-week program for women who want to start their digital marketing businesses or side hustles. This program includes all the certificate program modules and weekly live business-building coaching. Participants will learn digital marketing skills and gain the confidence to take on clients and launch their businesses.


More About Her Journey


Alejandra began her professional career in event marketing while simultaneously working towards a bachelor's degree, which she received in mass communication in 2013 form CSUEB. Subsequently, she served as a program coordinator for a PhD program and initiated a certificate program in 2016. Afterward, in 2017, she returned to school to pursue a master's degree in digital marketing while working as a marketing assistant for a construction management firm.


In 2019, Alejandra obtained her master's degree in digital marketing and created a marketing agency. In 2020, she began working as a digital marketing instructor for a certificate program at a university in Texas. Finally, in 2022, Alejandra founded Majesty Academy.


EmpowHer Program

But Alejandra's work goes beyond just training and mentoring. She has partnered with the Downtown Women's Center in Los Angeles to provide her academy's programs at no cost to women who've experienced homelessness. By doing so, she's not only providing them with the skills they need to succeed in the tech industry, but she's also helping to lift them out of poverty and into a more stable future.


The impact of her work has been life-changing for many of the women who've graduated from Majesty Academy. One graduate, Lesley, said, "Before Majesty Academy, I had no idea how to break into the tech industry. But Alejandra taught me everything I needed to know, and now I have a job that I love, and I'm earning a great salary."


Alejandra's work is also helping to diversify the tech industry, which white women have traditionally dominated. By providing Latinas with the skills and resources they need to succeed, she's breaking down barriers and creating a more inclusive and diverse industry.

Alejandra's story is one of resilience, dedication, and determination to make a real difference in the world.


Through her work with Majesty Academy, she's empowering Latinas and improving lives.

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