Updated: Jul 26
Looking to become a digital marketer but don't know where to start? We'll cover everything you need to know, from job responsibilities and required skills to education and earning potential.
A digital marketer is key in developing and executing a company's digital marketing campaigns. They create and publish engaging content, manage social media accounts, analyze data to improve campaign performance and stay on top of the latest digital marketing trends.
To succeed as a digital marketer, you need to deeply understand digital marketing channels and tactics, such as SEO, Social Media Marketing, and Email Marketing. You also need to be an excellent communicator with strong writing skills, as well as organized and capable of multitasking.
If you're looking for a flexible career that allows you to work remotely, collaborate with exciting brands and influencers, and build your personal brand, becoming a digital marketer could be a perfect choice!
This exciting career offers high earning potential and endless opportunities for growth and creativity. So why not take the leap and pursue a career as a digital marketer today?
As a digital marketer, your primary responsibility will be to oversee a company's digital marketing efforts. You will create and implement campaigns that increase brand awareness, drive traffic to the company's website, and ultimately generate leads and sales. Your day-to-day tasks will include creating and curating engaging content, managing social media accounts, monitoring digital advertising campaigns, and analyzing data to optimize performance. You will also collaborate with other departments to ensure consistency in messaging across all marketing channels. Successful digital marketers know the latest digital marketing trends and techniques, possess excellent communication skills, and are highly organized and adaptable.
As a digital marketer, you will have various responsibilities critical to the success of a company's digital marketing efforts. Your job will require you to be creative, analytical, organized, and adaptable. Here are some of the key responsibilities that you can expect:
Developing and implementing digital marketing strategies: You will be responsible for creating a comprehensive plan to effectively use digital marketing channels to achieve business goals such as increasing brand awareness, driving website traffic, and generating leads. This will involve researching the target audience, analyzing competitor strategies, and identifying the best platforms and tactics to achieve desired outcomes.
Creating and curating content for digital marketing platforms: You must create engaging and shareable content that resonates with your target audience, including writing copy, designing graphics, taking photos or videos, or curating user-generated content.
Scheduling and publishing digital marketing content: You will plan and schedule digital marketing content in advance using digital marketing management tools, ensuring they are published at optimal times for maximum reach and engagement.
Monitoring digital marketing channels and engaging with the audience: You will regularly check your digital marketing channels for comments, messages, and mentions, responding in a timely and professional manner to build relationships with followers, answer questions, and address concerns.
Analyzing the performance of digital marketing campaigns: To measure the effectiveness of your digital marketing efforts, you will need to track and analyze key metrics such as reach, engagement, and conversions, using analytics tools to generate reports, identify trends and insights, and make data-driven decisions to optimize future campaigns.
Managing digital advertising campaigns: You may be responsible for creating and managing digital ads, including setting budgets, targeting specific audiences, creating ad content, and monitoring performance.
Collaborating with other departments within the company: You must communicate effectively with team members from other departments, such as marketing, PR, and customer service, sharing information and resources, and collaborating on cross-functional projects.
Staying up-to-date with the latest digital marketing trends and best practices: You will need to stay informed about the latest trends, features, and best practices in social media, attend industry conferences, follow thought leaders on social media, and participate in online forums and communities.
Being a digital marketer requires a lot of skills. Here are some of the most important ones you'll need to be successful:
Being able to communicate well with others is really important. You need to be able to talk to people and get your message across clearly.
You also need to be a good writer. This will help you create posts and other content that people will enjoy reading and engaging with.
Being creative is really important too. You need to be able to come up with new ideas that will make your social media accounts stand out from the rest.
Being analytical means looking at data and figuring out what's working and what's not. This will help you make better decisions about how to run your social media accounts.
You need to understand how different social media platforms work, and how they are different from each other. Knowing the algorithms will help you get the most out of each platform.
Being able to manage lots of different projects at once is really important too. You'll need to be able to prioritize your tasks and make sure everything gets done on time.
There are lots of different tools and software you'll need to use as a digital marketer You'll need to be comfortable using them and learning new ones as they come along.
Finally, you need to have really good attention to detail. This means that you're careful and thorough in everything you do, so you don't make any mistakes.
Career Options and Salary
Digital marketing offers a diverse range of career options for professionals. Those with experience in digital marketing may choose to start their own agency, work up to higher-level positions within a company, or become freelancers for greater flexibility.
Climbing the Corporate Ladder. Digital marketers can climb the corporate ladder and move into higher-level positions within their company. This may include roles such as digital marketing director or digital marketing manager. These roles often come with more responsibility and a higher salary.
According to Glassdoor, the average salary for a digital marketer in the United States is around $65,000 annually. However, salaries can vary depending on experience, location, and the company you work for. Digital marketers can earn anywhere from $55,000 to over $100,000 annually.
Starting an Agency. Starting a digital marketing agency can be a lucrative career option for experienced digital marketers. By starting an agency, you can work with multiple clients and offer various services, including social media management, content creation, and advertising. Starting an agency requires a lot of hard work and dedication, but it can be very rewarding.
The earning potential for digital marketing agency owners varies depending on the size and success of their business. Some agencies charge a flat rate per project or campaign, while others may charge a percentage of the client's ad spend. According to ZipRecruiter, the average annual income for a digital marketing agency owner in the United States is around $100,000, with some earning well over $150,000.
Becoming a Freelancer. Another career option for digital marketers is to become a freelancer. As a freelancer, you can work with multiple clients and have more control over your schedule and workload. However, becoming a freelancer requires a lot of self-discipline and the ability to manage your time effectively.
According to Upwork, the average hourly rate for a digital marketer freelancer in the United States is around $30-50, but some experienced freelancers can earn up to $100 per hour. Earning potential as a freelancer depends on factors such as experience, reputation, and the types of services offered.
Education plays an important role in becoming a digital marketer. While some digital marketing may be self-taught, having a degree in marketing, communications, or a related field can be an advantage in the job market. Many employers also prefer candidates who are social media or digital marketing certified.
There are several ways to gain the necessary education to become a social media manager.
Pursue a degree in marketing or communications from a college or university. These programs provide a strong foundation in marketing principles and often include courses in digital marketing.
Teach yourself by reading blogs, watching online tutorials, and experimenting with different social media platforms. While this approach may take longer, it can be a cost-effective way to learn and gain practical experience.
Digital marketing certification programs are available that provide comprehensive training in social media management and digital marketing. These programs typically cover various topics, including social media strategy, content creation, and analytics. Obtaining a certification can help you stand out in the job market and demonstrate your knowledge and skills to potential employers.
If you're interested in pursuing a certification in digital marketing, our Women in Marketing certification program offers a comprehensive curriculum that covers all aspects of social media management and digital marketing. Our program is designed to provide you with the skills and knowledge you need to succeed in the industry, and we encourage you to learn more about it here: https://www.majestyacademy.co/certificate-program
Becoming a digital marketer is a great career choice that allows you to work from home, partner with your favorite brands and influencers, and even grow your own personal brand!
As a digital marketer, you get to be creative, social and stay on top of the latest trends. You'll develop social media strategies, create content, and manage campaigns while engaging with your audience. It's a fun job that offers high earning potential and a chance to collaborate with exciting brands.
Is Being a Digital Marketer Your Destiny? Take This Quiz to Find Out!
Here's a short and fun quiz to help you determine if being a digital marketer fits you!
Do you enjoy spending time on social media platforms like Instagram, Facebook, and Twitter?
Answer: A. If you enjoy spending time on social media platforms, then being a digital marketer might be the right fit for you. You'll be able to use your knowledge and skills by creating engaging content and interacting with your followers.
Are you interested in staying up-to-date with the latest digital marketing trends and techniques?
Answer: A. As a digital marketer, you will need to stay informed about the latest trends and techniques in the industry to remain competitive and effective in your role.
Are you good at coming up with creative ideas?
Answer: A. Being a digital marketer requires a lot of creativity. If you're good at coming up with unique ideas and thinking outside the box, then you'll be able to create content that stands out from the rest.
Do you enjoy following influencers on social media?
Answer: A. If you enjoy following influencers, you may have a good understanding of how they interact with their audience and can use that knowledge to develop effective influencer marketing campaigns as a digital marketer.
Do you enjoy analyzing data and using it to make decisions?
Answer: A. Analyzing data is an important part of being a digital marketer. You'll need to be able to look at metrics and figures to see how your campaigns are performing and make decisions based on that data.
Can you manage multiple projects at once and prioritize your tasks effectively?
Answer: A. Being a digital marketer often means juggling multiple projects at once. You'll need to be able to manage your time effectively and prioritize your tasks so that everything gets done on time.
Do you have a passion for storytelling and creating compelling narratives?
Answer: A. Digital marketing often involves creating engaging content that tells a story and resonates with the target audience. If you have a passion for storytelling and creating compelling narratives, digital marketing could be your perfect career.
Are you adaptable to new technologies and the evolving digital landscape?
Answer: A. As digital marketing is constantly evolving, you need to be adaptable to new technologies and changes in the industry.
Do you enjoy collaborating with others and working in a team environment?
Answer: A. Digital marketing involves working collaboratively with other departments and team members. If you enjoy working in a team environment, then digital marketing could be your right career choice.
Do you have strong communication skills?
Answer: A. Communication is key to being a digital marketer. You'll need to be able to talk to people and convey your message clearly, both in written and spoken form.
If you answered mostly "A"s, then being a digital marketer might be the right fit for you! If you answered mostly "B"s, then you might want to consider a different career path.